Nick Grimshawe here,


If you are look for a way to kick start your list building visit the link.


Have you figure out the problem with all of the online opportunities yet?

You should begin to see that it doesn't really matter what kind of system are out there simply because all you ever need to do is refer. If you can refer thousands of people, does it matter what kinds of system are out there?

No, I didn't think so.

Since you're not making millions of dollars yet, that means while it is easy for some people to promote, it is extremely hard for others.

In orders to understand what methods best suit you, and what kind of support best suit your referrals to maximize the promoting efforts, it is important to identify which type of marketers are you and your referrals.

To find out about the 4 different types of marketers and the different ways to motivate them to give their best performance and truly help YOU build you team, please click on the link below:

http://www.reality-networkers.com/marketingsecret1.php?refid=658388


Nick Grimshawe
Building Businesses Together

Theme Marketing: Copywriting Technique #127

Copyright 2007 by Marcia Yudkin

One of the best-designed sales pieces I've received in years was a come-on for an MIT conference. Every panel implemented the metaphor of a deck of cards in both design and text. Bullets in the form of hearts, spades, diamonds and clubs and subheads like "This session provides you with all the aces you need" carried through the unified theme. After spending so much time exploring this piece, I figured the conference sessions would have something to teach me too, and I signed up.

Another marketing piece, from CM Communications, Inc. of Boston, landed in my files because of its clever use of a tailoring theme. Headed "Getting the Right Fit," the three-panel brochure used a tape measure to illustrate subheads like "Don't Hem Yourself In," "Look for a Versatile Outfit," "Button Down Costs" and "S, M or L?"

Well-executed themes get results in marketing because they reach beyond features and benefits to engage emotions as well as the intellect. In addition, they provide unity between words and graphics and thus become more memorable. Sometimes they involve a creative format too.

Cindy Marshall, of Jefferson, South Dakota, used the theme of a police suspect file in a promo piece for Media Concepts, in nearby Sioux City, Iowa. The manila file, complete with a real-looking coffee stain, opens to fingerprints, Polaroid crime-scene items and a profile including "caught guiding unsuspecting clients in specifying advertising goals" and "known to be armed with state-of-the- art equipment."

To select an effective theme, stay away from any you've already seen implemented in your industry. Play an old parlor game to spur your imagination: If your product, service or business were a fruit, which one would it be? If it were a song, which one would it be? If it were a communication medium, which one would it be? How about a feature of the landscape, a type of weather, a dessert, a bank transaction?

Or, think about some general categories of phenomena that provide rich sources for themes: Nature; Technology; Hobbies; Relationships; Mythology; Popular Culture; Occupations; Common Problems. Sometimes a pun, such as in "A Hire Authority" for an employment firm, supplies an interesting metaphor you can build upon. Once you choose a tentative concept, brainstorm related ideas, such as for "shoot-out": holster; OK Corral; bad guys; sheriff; Wild West; trigger-happy.

For maximum effect, a theme should be unexpected, such as "Setting Sail for Internet Profits" and yet sufficiently familiar so that visual elements like anchors and rudders and textual references to "catching the wind" and "calm seas" make instant sense. The theme should always be more concrete, picturable and commonplace than what you're selling. Otherwise you will have created an unnecessary mystery instead of a compelling sales piece.

As with any marketing idea, test it out with people similar to your prospects to make sure it provokes a laugh or a nod instead of a "Huh?"

About the Author

Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading on Paper and Web Site Marketing Makeover, and a seven-time Webby Awards judge. She teaches a 6-week course on no-hype copywriting for business owners and marketers; complete details: http://www.yudkin.com/copycourse.htm

Classified Ads - What Works & What Doesn’t

By Diana Barnum

Do classified ads really work? Should you include an emailaddress or fax number in them? How about a call to action?Questions like these are often brought to the attention ofOhioHelp.net, an Ohio-based company specializing in helpingbusinesses worldwide with their marketing, public relations andfreelance writing services. Here are some top tips they offerbased on their own client projects.

TOP TIPS FROM OHIOHELP.NETI. CLASSIFIED AD PLACEMENT Study the ads in publications where you would like to place yoursto see what works. And STUDY them like you'll have an exam overthem. If you didn't see the ad before, skip it. Only focus onthose who repeatedly placed the same ads - -these people are selling off of them: bottom line.While you’re at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log theirreplies for reference). Exchange contact information and followup so that you can possibly team up with them later in a joint venture and send clients back and forth.Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer /email capabilities in their homes. If they had access at work, itwas limited and did not offer personal / private email. Toll-freenumbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS Sales increased with the inclusion of Gift and Reward items in acall-to-action ad. Popular items were: A. A No-Cost Information Kit that included a variety of tipsheets, electronic books and software sent via downloadablelinks in printed sales letters and included on disks or CDs. Allitems were mailed Flat Rate via Priority Mail. B. A Book / workbook set sent the same way or mailed Media Ratein a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included inthe package.
C. A special “Freebie” item of their choice from our bookstorewas mailed or emailed with mention of the ad.

III. CLASSIFIED AD COPYWRITING To increase customer contact, communication and overall sales,include specific pricing in the ad; for example, say, “rates from$39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailinginfo@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word countfor URLs but only a 1-word count for email addresses.) And use anaction verb in your call-to-action, “Mention Ad for…”

IV. CLASSIFIED TIPS Remember:• Keep up. Keep educating yourself and your helpers. For example,inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and the jvAlert PerpetualLearning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up with the latest scoop -- what works and what doesn’twork from top-level marketers & industry leaders.• Prepackage info into autoresponders http://presssuccess.com/AutoPilot with a 30-day no-cost trial period. Then the info can be sent upon request immediately to prospective clients. Treat information requests like proposals & include past work you’ve done in the field, samples, references, additional resources, your credentials, etc. So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.

By Diana Barnum, CEO of http://ohiohelp.net/. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614)529-9459. Help yourself to no-cost ebooks and other goodiesat: http://movingaheadcommunications.com/freebies.html

Classified Ads - What Works & What Doesn’t

By Diana Barnum

Do classified ads really work? Should you include an emailaddress or fax number in them? How about a call to action?Questions like these are often brought to the attention ofOhioHelp.net, an Ohio-based company specializing in helpingbusinesses worldwide with their marketing, public relations andfreelance writing services. Here are some top tips they offerbased on their own client projects.

TOP TIPS FROM OHIOHELP.NETI. CLASSIFIED AD PLACEMENT Study the ads in publications where you would like to place yoursto see what works. And STUDY them like you'll have an exam overthem. If you didn't see the ad before, skip it. Only focus onthose who repeatedly placed the same ads - -these people are selling off of them: bottom line.While you’re at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log theirreplies for reference). Exchange contact information and followup so that you can possibly team up with them later in a joint venture and send clients back and forth.Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer /email capabilities in their homes. If they had access at work, itwas limited and did not offer personal / private email. Toll-freenumbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS Sales increased with the inclusion of Gift and Reward items in acall-to-action ad. Popular items were: A. A No-Cost Information Kit that included a variety of tipsheets, electronic books and software sent via downloadablelinks in printed sales letters and included on disks or CDs. Allitems were mailed Flat Rate via Priority Mail. B. A Book / workbook set sent the same way or mailed Media Ratein a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included inthe package.
C. A special “Freebie” item of their choice from our bookstorewas mailed or emailed with mention of the ad.

III. CLASSIFIED AD COPYWRITING To increase customer contact, communication and overall sales,include specific pricing in the ad; for example, say, “rates from$39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailinginfo@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word countfor URLs but only a 1-word count for email addresses.) And use anaction verb in your call-to-action, “Mention Ad for…”

IV. CLASSIFIED TIPS Remember:• Keep up. Keep educating yourself and your helpers. For example,inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and the jvAlert PerpetualLearning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up with the latest scoop -- what works and what doesn’twork from top-level marketers & industry leaders.• Prepackage info into autoresponders http://presssuccess.com/AutoPilot with a 30-day no-cost trial period. Then the info can be sent upon request immediately to prospective clients. Treat information requests like proposals & include past work you’ve done in the field, samples, references, additional resources, your credentials, etc. So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.

By Diana Barnum, CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614)529-9459. Help yourself to no-cost ebooks and other goodiesat: http://movingaheadcommunications.com/freebies.html

Hello Everyone

Nick Grimshawe here.

Please read the following with the utmost URGENCY!

2007 is in full swing and there have been some CRITICAL CHANGES
to the way you need to market your business to make money online...
changes YOU must know about!

And I am not just talking about one or two little changes! I am
talking about massive changes that include...

How Google, Yahoo!, and MSN have changed and how to get (or even
just maintain) top 10 listings!


Maximizing your profits from email promotions and making sure
they get to your customers’ inbox and not get you labeled as
‘Junk’!


How to make money in the Pay-Per-Click search engines... even after
the big guys keep changing the rules and most business are losing
big!


What web design strategies and salescopy techniques are working
in 2007 (many of last year’s strategies don’t work anymore... do
you know which ones?)


Advanced technology that you must start using BEFORE your
competitors steal your customers with it.

… and the list could go on!

I am not trying to scare you out of doing business online
I just want to make you aware of the realities of
making money on the Internet in 2007.

Now after that little rant, I do have some GOOD NEWS...

I have gone to bat for my customers and subscribers to make sure
you have ALL of the latest tools, tips and strategies from one of
the MOST SUCCESFUL Internet marketing Gurus in the world!

To find out who and what I am talking about please take five
minutes and read the following webpage...

http://www.marketingtips.com/t.cgi/890430

This could be the most valuable five minutes in 2007!

To Your Success

Nick Grimshawe
Building Businesses Together


P.S. When you go to http://www.marketingtips.com/t.cgi/890430
pay attention to how many people are using this system… there are
some incredible stories that you can learn a ton from!

William Hung - A Marketing Lesson to Be Learnt?
By Alan Cheng

The success of William Hung should be studied because there are
valuable lessons which we can learn and use for our businesses.

Whether you like him or hate him, you have to admit, William Hung
is a marketing phenomenon. I can guarantee no one could have
predicted this daring guy would become such a hit worldwide.
It's unbelievable. So how come?

Everyone knows that it was the video of William, that was placed
on the internet, which started his path to fame. So many people
emailed it to their friends that it became something viral.

The amount of hits the website had was amazing. It was so
extraordinary that it was reported on TV and in newspapers.

People love things which they find interesting and entertaining.
Boredom is a killer. Your sales letter or advertisement have to
be fun and intriguing. Never bore your customers. Try and
entertain and make them find it interesting to deal with you.

If a lot of people talk about your product, or it has media exposure,
then you're sure to be a winner. Try and create a viral effect or
give some reasons for people to talk about your business.

Next William went on to release an album. I’m confident in saying
I can sing better than him and not many of my friends will disagree
with that. But when you're well known and people talk about you,
nothing can deter them from buying your products.

With your home business, always try and build up your brand
name. When you release new products and introduce new ideas,
people will flock to buy it because they heard of your name
and trust you. Always try and be original and stand out in
your market. It makes me so angry sometimes when I see
adverts for products that are so boring, it puts me off buying them.

The American Idol has proven the point that marketing is as
important as the product, if not more important. A product
doesn't have to be perfect or outstanding. But if the marketing
for it is done well, then people will still buy it. So imagine the
amount of sales you will get if the product(s) you are selling
with your business is good and useful. With the correct
packaging, people will buy anything.

This is a valuable lesson. Many people think that if they improve
on the product and build a website to sell it, the hard work’s
over. How wrong that assumption is.

The effectiveness of marketing determines the success or failure
of a business. Get a product first, but understand that the true
battle is in the advertisement. Although having a bad product
is not advisable as you’d expect your customers to be coming
back for more. This William Hung example is to show you how
effective marketing can be. I’m not telling you to promote
something which you wouldn’t buy yourself.

One thing we should learn from William is to be bold enough
to do what we want and not to worry about what others think.
There are many times where people won’t start a business or won’t
expand their business due to being afraid of what others think or
afraid of failing. Would William achieve as much as he has now
if he was shy and afraid of being a failure?

On a final note I can’t say it better than him
"I’ve tried my best. I have no regrets".
Can you say the same with your business?


Alan Cheng, is the owner of www.onlinemoneymachine.com
the membership site dedicated to help the beginner start a
profitable online business. It has all the tools and information
you need to profit online with your own website. You can
contact Alan at alan@onlinemoneymachine.com

ARTICLE:
Seven Webcopy Essentials To Boost Sales In 2007: How To Engage Online Visitors
by Rick Sloboda

Relevant webcopy is the key to engaging your website's visitors and converting more sales in 2007. Forrester Research forecasts that US consumers alone will spend upwards of $228 billion (U.S.) online in 2007. Meanwhile, Internet World Stats reports almost 70 per cent of US and Canadian consumers are using the Internet. So what's the quickest and most effective way to connect with your audience and convert them into full-fledged customers? Address their real needs, and make it easy for them to find what they want. Be sure to employ the following webcopy tactics to establish trust and credibility with your visitors:

1. Promote benefits – Focus on your customers and emphasize benefits rather than features. Tell visitors how your product or service is going save them time or money, keep them safer, make them happier, healthier, more attractive and so on.

2. Be objective – Don't make subjective claims without evidence. Vague marketing hype like "We're the best in the business!!!" will only kill your credibility. When you make a point, back it up with facts and figures.

3. Strong introduction – Take a page from journalists; make your introductory sentences strong and meaningful. Don't bury important information in the middle or at the end of your pages.

4. Scan-friendly – Studies indicate Internet users generally scan webcopy, so keep it lean and clean. Use relevant headlines, subheads, bullet points and short, one-topic paragraphs. As a general rule, webcopy should be less than half the length of copy you would use in traditional print media, such as brochures.

5. Organized structure – Ensure information is intuitively accessible. And remember that your visitors may arrive on pages other than the homepage, so every page must be written with an introduction and links to the rest of the site.

6. Keep it fresh – Frequently updated webcopy will score points with returning visitors. Give them a reason to keep coming back.

7. Use 'calls to action' – Requests such as 'call us today' and 'e-mail us now' should be strategically placed throughout your webcopy. Sales experts suggest you need to include several calls to action within your webcopy to trigger a sale. There should be at least one call to action on every page.

Whatever marketing trends and technologies emerge, relevant and informative webcopy will remain a key ingredient to convincing your online visitors to purchase your product or service. Copyright © 2006-2007 Rick Sloboda-------------------------------------------------------------Rick Sloboda is a Senior Web Copywriter at http://www.webcopyplus.com/ Test your webcopy with a free keyword density tool http://www.webcopyplus.com/toolsGet more webcopy tips http://www.webcopyplus.com/faqs


Don't forget, for the best internet program go to: http://ngrimshawe.payitforward4profits.com

Nicholas Simon Grimshawe

RE: Want Free Targeted Website Traffic?

http://www.InstantBuzz.com/r/?ngrimshawe If you are looking for a great way to get somefree traffic to your website, well look no further.

Instant Buzz allows you to drive free targeted traffic to your website just by doing what you doanyway; surfing the web.

Visit below:http://www.InstantBuzz.com/r/?ngrimshawe

Within minutes, this breakthrough patent pendingtechnology will be sending quality visitors to yoursite just because you installed the software ontoyour computer.

Download this awesome tool now:http://www.InstantBuzz.com/r/?ngrimshawe

Thanks,

Nick

Building Businesses Together

http://ngrimshawe.payitforward4profits.com